Breeze iPhone

I would say that Standard Chartered Bank is taking mobile banking to the next level for better and richer user experience for consumer like you and me (if you are an iPhone user) with their new Standard Chartered Breeze iPhone application.

Let take a step back on the current mobile banking experience, we can only view and transfer money in our banking account, and it is pretty much limited to that. If we want to know the latest offers or promotion, we can download a separate application or we can check them online.

What Standard Chartered Bank did is to create a consumer friendly iPhone app. How consumer friendly is not for me to judge, just download the free app in iPhone and you tell me whether it is consumer friendly. I can only show my user experience with the screenshot and some explanation below.

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